Keep the heart of Borneo Beating.

WE'RE COMMITTED TO SUSTAINABLE
FOREST MANAGEMENT

We’re helping to raise awareness about the plight of orang-utans in danger of losing their homes and their lives, in Borneo.

As the only partner of WWF’s Love Your Forests program, we aim to educate people about the importance of sustainable forest management. We’re also working to promote Forest Stewardship Council (FSC®) certification – the mark of responsible forestry.

REACH AND MAKE A DIFFERENCE

Studies have shown that responsibly managed timber production forests can provide suitable habitats and food for orang-utans. By choosing FSC® certified paper products (such as Kleenex Cottonelle®), you can be assured that the products you purchase are sourced from well managed forests.

EVERY PACK COUNTS

10 cents from every pack of Kleenex Cottonelle^® sold from May 10 to June 9, 2015 will be donated to WWF to support their work throughout the Arabela region, in Borneo. The money will assist in protecting orang-utans, by advancing sustainable forest management through FSC® certification and promoting sustainable community development. A minimum $150,000 donation will be made.

MAKING A DIFFERENCE

LOGGING

is undertaken carefully so that none of the orang-utans are harmed

THE ORANG-UTANS

feed trees are left standing and new trees are planted

WILDLIFE

corridors enable orang-utans to move freely and avoid timber harvesting areas

THERE IS NO POACHING

FSC^® forests are patrolled to prevent poaching

THE BORNEAN
ORANG-UTAN

Orang-utans rely on the forest to survive. Largely because of deforestation, the population in Borneo has halved over the last six decades. The Bornean orang-utan is now listed as endangered on the IUCN’s (International Unionfor Conservation of Nature’s) Red List of Threatened Species, and 75% of them live outside protected areas – many in areas managed by timber companies. That’s why WWF works towards sustainability with the forestry industry.

LEARN ABOUT THEIR STORIES

Fact 1: Orang-utans are generally found in river valleys or on floodplains of lowland forests

Fact 2: Their main diet is fruit, but they also eat leaves, bark, flowers and insects

Fact 3: Orang-utans only give birth about once every six to eight years

Fact 4: Orang-utans and humans share 97% of their DNA sequence - they’re referred to as ‘people of the forest’.

THE HUMAN
HEART OF BORNEO

The forests in the Heart of Borneo are vital to the indigenous groups scattered across the landscape. Over 11 million people benefit from its timber and non-timber resources as well as the ecosystem services the forest provides. Its loss is impacting local livelihoods and their homes.

TOGETHER, THE HEART WILL THRIVE

For centuries, the Dayak people, with their customary regulations and traditional knowledge, have managed the forests in the Heart of Borneo sustainably. Kleenex Cottonelle® partners with WWF, who aims to stop and then reverse the damage to these forests, through a combination of local measures and international efforts.

WHERE YOU'LL BE
MAKING A DIFFERENCE

WWF engages with the forest concession holders in the Arabela region, working with them to identify orang-utan populations, design and implement orang-utan management plans, and progressively move towards FSC certification. WWF is also working with local communities to monitor and prevent illegal logging, poaching and other harmful activities.

THEIR HEARTS ARE
IN OUR HANDS

HELP TO KEEP THE
HEART OF BORNEO
BEATING.

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